Social Media
Social Media might be the most misunderstood channel for businesses. Local brick-and-mortar businesses should use social one way, and national internet-based businesses succeed with a completely different strategy. Also, the particular social channel you use, Facebook, Twitter, Instagram, YouTube and the rest will depend on your customers and your goals. “Likes” and “follows” are nice but they do not necessarily reflect your sales success.
My approach to social media is truly unique for each client, and it’s far too complex to detail in this space. I have built successful campaigns for pizza restaurants, physicians, data companies, auto dealerships, law offices, e-commerce stores, and charities. Each one was completely different.
I believe it is important to remember in all attempts to engage with a customer online these three rules:
- Respect their time and their intelligence. Posting a news story that is already everywhere on the internet is a waste of everyone’s time.
- Give the customer something of value. A tip that will help them, a discount or coupon, anything that will make them feel like it’s a benefit for them to engage with your content.
- Ask for the business! Don’t let an opportunity slide by without making it clear that you are selling something. You may intend a post to be strictly informational, but reserve at least 5% for a sales pitch.
Call me and we’ll discuss your goals, your strategies, and how we can work together to boost your sales.